The adidas Yeezy 350 Football Boost “Turtle Dove” Edition was released on September 15, 2016. The Yeezy Cleat 350 “Turtle Dove” version is the first sports shoe that Kanye West and adidas co-produced. The shoes were designed with football in mind and they made their debut during the 2016 NFL game.

Yeezy Boost 350 is a shoe designed by Kanye

If you love and learn about Boost shoes in general and Yeezy Boost 350 in particular, you will surely know this super hot shoe model designed by A-list actor – Kanye West. Right from the first day on the shelves, this super sneaker has been interested and welcomed by a large number of users around the world.

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Affordable price

According to experts, the heat of Yeezy Boost is not only because it is a product designed by a celebrity, but users choose this shoe model because its price is quite reasonable. It is known that the price of a pair of these shoes is about $ 200, equivalent to 4.5 million Vietnamese dong.

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Unique design

If you look closely at the Adidas Yeezy Boost 350, you will see, this shoe has a completely different design from the usual sneaker. The body of the shoe is the perfect combination of loafers and sneakers, giving the user a strange and familiar feeling, contributing to the attraction of this shoe. Not only that, the body of the shoe is made of modern textile technology, so that the micro-breathing holes bring a pleasant and comfortable feeling to the user. The soles of the shoes are undulating curves that hug from the nose to the heel of the shoe, the surface of the cricket increases friction to ensure the safety of the user.

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Top sales strategy

Instead of mass production like the previous shoe lines, Adidas has a very clever business strategy when the Yeezy Boost 350 is only produced and distributed in a trickle. Not only that, this brand only sells this sneaker at a select few stores. It is because of this tactic that the heat of this shoe has never cooled down. In Vietnam, Adidas does not distribute Yeezy Boost 350 at all, so those who want to own these shoes can only choose to buy handmade goods or register to order at websites specializing in receiving shoe orders like Storepc.

Reference article Kanye West was caught wearing the Nike Logo