2021 will be a truly explosive year for Nike and Jordan Brand, globally and especially in Vietnam. In the first half of 2021 alone, more than 50 new classic colorways will be released to fans, showing Jumpman’s dominance in an all-round way. But while Covid-19 is raging across the globe, that may not be enough for Big Nike, but new colour schemes for favourite designs continue to be released and show no signs of stopping.
And this summer, Jordan Brand decided to open in Dubai Mall, the world’s largest shopping mall in Dubai. Introduce a sporty design style like Jumpman LA in Beijing, Jordan 1 Hongxin or Jordan 9 Guanghua store.
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Dubai Gate has created a refined sensory space that connects fans of the brand with the heritage and culture of the region. In Nike.Inc’s vision for the future of the connected marketplace, the key experience in brick-and-mortar stores goes hand in hand with intuitive solutions and online shopping.
Dubai’s newest 2,500-foot store features Jordan’s latest apparel and designs. The store also includes digital features such as in-store pickup, and the space is curated with artwork by various artists to impress visitors through the layout, including work by Syrian-American artist Jason Seife.
To bring his artwork to life in space, Seife paints his intricate designs on basketball boards and sculptures, creating rich colors. The history of Jordan Brand. Seife sees the in-store presentations as an opportunity to push existing media in new directions. Just as Seife reimagined Persian rugs, Seife worked with Jordan Brand to reimagine the role of brick-and-mortar stores and art.
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“It’s exciting to see the lines between art and design blur because of a project like this. Between artists like me and Jordan Brand, we’re able to create a whole new experience at the door. The store uses art to highlight products , to help connect the wonderful relationship between artwork, inspiration and excellence.
Jordan Dubai Mall opened to its first guests on July 15 this year. Stay tuned for authentic shoes for more updates on the latest fashion trends and shoe news.
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