The Dr. Martens brand of the 1950s and 1960s has no other brand or company in its reach and reach among the working class and laborers across the country. In more than 70 years of operation, Martens has undergone tremendous changes and transformations. Now, Dr.Martens’ name is associated with street fashion trends. But who is Dr. Martens and how did his apartment come to be? Here, let’s learn about the history, philosophy and products of Dr.Martens with Storepc.
History of Dr. Martens
The boots or derby boots you’re wearing have historical value since the 1940s (although some records suggest DR Martens were known around the 60s). Developed and designed by shoe enthusiast Klaus Maertens.
Mertens served in the German army and broke his leg while skiing, wearing shoes provided by the army. Therefore, he considered a lot of the standards of military boots, including the quality and comfort a soldier should have. This prompted him to come up with a pair of boots or shoes that were more comfortable and better than what they are now.
See Also: 5 Steps to Cleaning Dr.Martens at Home
Active in the military, Maertens has the ability to access materials that the average person rarely has access to – materials recovered from items destroyed by war (especially from the Air Force). Maertens and his collaborator, Dr. Herbert Funck, developed a technique that allowed them to heat seal the sole to the upper, creating an airtight cavity — providing comfort for the foot and support for walking.
And just like that, the two of them became business partners, making their brand new shoes out of discarded materials from the Army and Air Force. Martens and Funk started mass-producing their shoes in 1947, but only a decade later saw it flourish, with midsoles extremely popular among housewives and homeowners.
It wasn’t until the early 1960s that Martens and Funk began to expand their market to the other side of the coast, where they began promoting their brands and products throughout Europe through magazines. At the time, in England, the Griggs family had been producing Sturdi boots and sturdy work boots for over 55 years in a small Dutch town called Wollaston under the name R Griggs Group Ltd.
Bill Grigg, the third-generation family member who runs the company, was reading a shoe magazine when he noticed an ad for Dr. Martens with an air cushion, and Grigg approached and was given permission to use Dr. Martens Cushion Design manufactures products under license.
Grigg took over and tweaked the Dr. Martens design, tweaked the heel for easier user removal and walking, added a crew neck and now a new design to the public. License and trademark are Airwair mattresses. To highlight the creator’s name, Grigg introduced Dr. Martens to the UK in the ’60s, whose designs are now iconic, the 1460 series.
Let’s go back to the UK in the 1960s – the final 1460 model (named after the UK release date 1/4/1960) would have 1 degree of “oiliness” on the leather. For some reason a lot is missing and the “oily” part there is missing. Fortunately, it was unexpectedly recognized by the black that felt rough and rough. Dr Martens is a special pair of boots/shoes that are hard on the outside and cushioned on the inside, and get softer as you go, in line with the user’s activity level. A rocker discovered it and made it his own expression—his name was Pete Townshend. Rock ‘n’ roll, rock and roll – rough but soft on the inside, hard but flexible on the inside – Pete shares Dr. Martens: A History of Rebellious Self-Expression, Why He Loves Dr. Martens Because It’s Like His Life. You have to pretend to be perfect on stage.
Soon, DM was part of music, rock, and rebellion. Britain’s pinnacle punk rock era made the DM one of the most used, beloved and, of course, best-selling shoes. Musicians, performers, goths, hippies—those hooligans who appeared on almost every stage wore Dr. Martens. One of them is the culture of “skinheads” – “skinheads” that challenge the rebellion of young people. (There should be a separate article on this skinhead culture). Taking pride in his image – of commoner and working-class origin, skinheads were the rebellious call of British youth at the time – to speak for class divisions and to be indifferent to the most vulnerable in society. They crave self-expression, not racism, classism. One thing about Dr. Martens – these “Skinheads” are Dr. Martens products.
Dr. Martens now
At the beginning of 2010, Dr. Martens saw a surge in sales and sales and is now going strong. Dr.Martens products are sold in hundreds of warehouses and retail stores worldwide. Global Authentic Store. With a timeless and classic design, Dr.Martens produces industrial safety shoes with metal toe caps for outstanding cushioning. To date, Dr.Martens has collaborated with many well-known fashion brands such as Supreme, A Bathing Ape, etc.
Dr. Martens has also published his own very popular collections such as The Vintage Collection which recreates the first designs released in the 60’s, or the Made In England Collection which recreates the original designs. The best quality designs that meet the Griggs family’s standards were produced in the 60’s, but these collections make up only 1% of the company’s total production, with the rest released worldwide.
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