Raheem Sterling finally has a new sneaker sponsor. Numerous newspapers have reported that the Manchester City star has signed a multi-year deal with New Balance, instantly making him one of the biggest signings in football for the brand alongside Liverpool’s Sadio Mane.
Sterling has previously signed with Nike, though rumors of a parting ways began circulating in 2019, when reports surfaced that he could become the first footballer to officially sign Jordan Brand. The switch between these Swoosh never materialized, nor did the rumored $120,000,000 transfer to PUMA reported last year.
Currently, the three-time Premier League champions will be wearing custom New Balance Furon v6+ boots, with special editions and autographs to be announced during the partnership. Sterling is also throwing himself into lifestyle products, just as Kawhi Leonard has done as New Balance’s iconic NBA athlete.
Sterling told reporters:[Giày thể thao New Balance] My favorites right now are the 327 and the special collaborations they’ve done, such as the ALD 550 – new pairings keep popping up. “It was amazing to meet their global design team and we discussed some incredible bespoke designs that have me both football and lifestyle intrigued. Check out this space!”
In addition to the special edition football boots and lifestyle sneakers, Sterling and New Balance will work together to continue the work the British player has done for his community, especially disadvantaged children.
“I’m one of those people who doesn’t just do everything for attention, everything I do has a purpose,” Sterling explained. “I want to keep doing things that help people and give them opportunities and opportunities to improve their lives. That’s very important to me and New Balance, and we’re working on some big projects that I’m very excited about.”
Sterling’s launch event is one such project. It was titled “Done Just Talking” and released under New Balance’s global brand statement “We Got Now”. The campaign is run by a mainly youth-produced group and supported by ReachOut UK, a charity that provides mentorship to young people from disadvantaged communities.
“New Balance is not just a sponsor, they are a partner. During our conversation, it was clear that their vision and aspirations were aligned with me on and off the field, which made the choice easy,” Sterling said, before adding Said: “I’m really looking forward to working with the team and putting on their boots for the biggest game in football!”
Stay tuned to Storepc for the latest fashion news!
- The 10 Most Popular New Balance Shoes in Colorways
- Casablanca X New Balance 327 – Will success follow success?