Fashion
PhD. Martens: A big icon in the sneaker world
06
Oct
Oct
In 1967, a man walked into a convenience store in northern England to buy a suit and found himself drawn to a pair of orange rubber boots. Despite the color, he was tempted. If he had spent a few minutes thinking about the idea, he probably wouldn’t have come across a shoe that could change the future for him and thousands of others – the Dr. Martens shoe. That man was Pete Townsend, the frontman of The Who and one of the most influential figures of the last century, as he has always been remembered as the turning point for the Doctor. martens. Today, with authentic shoes, learn the story of this sneaker brand called Dr. martens.
Doctor’s History Mink
Although he made his acting debut in the late ’60s, Dr. Martens actually existed as early as the 1940s, when a doctor named Klaus Maertens developed the design. Martens, who worked as a hunter in his youth, joined the German army at the age of twenty, during which time he broke his leg while skiing. The standard military boots offered to him were overwhelming and uncomfortable, and he was driven to create something of a higher quality. Using recycled materials from war-torn Munich and leftover Air Force materials, he and business partner Dr. Herbert Funck have developed a technique that allows them to thermally bond rubber soles to the upper, creating an airtight barrier for The foot provides cushioning and provides unparalleled support.
By the 1950s, Maerten’s ambition and Funck’s technical experience created the perfect shoe for the worker. The air-cushioned sole is an innovation that resonates with everyone from postmen to housewives. In the first decade of establishment, 80% of sales were to women over 40, business was good in 1952, and after years of production, they opened a factory in Munich. Workshops or even barracks.
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In 1959, British shoemaker R. Griggs Group Ltd purchased the patent rights, tweaked the heel design, introduced the signature yellow stitching, and registered the sole as AirWair. It’s these changes that have increased brand awareness in the process. Before long, the boots previously assigned to miners, military and manual workers arrived in the UK, bringing their superior ergonomics and functionality.
Dr. Turning Point.Martens
The Cherry Red Model 1460 takes its name from its UK release date (1 April 1960), with Dr. Martens. It was thought that the black leather, originally launched for the UK market, would have to have an “oily” finish to be suitable for the fish market in east London, but the lost cargo has passed. No quality control for it. While the shoe was still a success for those in need, it wasn’t until Pete Townshend introduced the shoe to the rock world that they really found their niche. the second year. Townshend’s support had an immediate impact on direct business: Dr. Live Mink quickly became part of the music scene, appearing on the feet of musicians and singers.
Gavin Watson, born in 1965, is a leading witness to this movement. He grew up on a council estate in Buckinghamshire and bought his first pair of DMs when he was 12. Photographs he took in the early ’70s have become a hallmark of skinhead culture, and he recalls how violence sometimes creeps into their choices.
See Also: 5 Steps to Cleaning Dr.Martens at Home
However, the inevitable danger and intimidation only add to the mischievous appeal of Dr. Martens shoes. They carry working-class credibility and patriotic pride in British-made shoes. Labour politician Tony Benn used the boots to show solidarity with the working class, while pop bands like The Who, The Clash, The Specials and The Stranglers inspired fans. Their graves followed. Slits’ Viv Albertine, who is said to be the first woman to wear traditionally masculine boots with a dress, is said to be against the norm.
PhD.martens today
Today, Dr. Martens has long moved beyond its humble beginnings and is dismantling the more negative associations that thugs and fascists have associated with it. Stephen Bent, the brand’s UK production manager, said: “Docs are the perfect shoe for the job. The concepts of self-expression and rebellion are at the heart of the brand’s identity.” Classic menswear expert Josh Sims agrees: “The appeal of DMs is that they can Be yourself. You can wear them however you see fit. You make them your own.”
This is an introductory article on Ph.D. Martens: A big icon in the sneaker world. Stay tuned to Storepc for updates on the latest fashion trends and Sneaker footwear news.
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