Rumors have been circulating since last February, when regular Nike partner Yoon Ahn from AMBUSH posted a photo on Instagram with the caption “Check the stripes.” This photo shows some of Swoosh’s most famous celebrities. Hiroshi Fujiwara, Tom Sachs, Drake, Martine Rose and more. Photo also includes Simon Porte Jacquemus. But he has yet to form a partnership with Nike.
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When the LOVE FAMILY campaign was posted online, I couldn’t help but notice that the shoes in the pictures were clearly Nikes. While they may not be collaborations, they may be our second piece of evidence in this story. One of the most eye-catching pairs is the Nike Shox, which features a black colorway with a metallic Swoosh. Additionally, a pair of white sneakers is highlighted, and on closer inspection, it appears to be a Nike Air Series 6E or 6F. The Shox, 6E and 6F all have a distinct 2000s aesthetic, but visually complement Jacquemus’ minimal yet strikingly refined aesthetic.
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Whether there will be collaborations in the works remains to be seen, but as far as the timeline goes, it makes perfect sense. Typically, footwear partnerships take about two to three seasons to come together, and with photos released in February 2020, that means we’re getting closer to revealing the potential. No information yet, just speculation, but all signs point to Jacquemus x Nike.
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