When Kanye West took to the Grammys stage more than a decade ago in 2008 to perform “Stronger” and “Hey Mama,” rumors that he might have dipped his foot into the world of fashion arose. So when he stepped out wearing a pair of black suede boots of unknown origin, the sneakerhead world got excited. It turned out that Kayne and Nike had just launched Nike Air called Yeezy, the first product to create the Yeezy empire later.
The Sothebys have announced that the Kanye West OG Yeezy rapper’s sneakers will be auctioned off and are said to be worth more than $1 million. “The Nike Air Yeezy 1 and Air Yeezy 2 remain some of the most sought-after sneakers by collectors,” the auction house said in a statement. “Created exclusively for Kanye, the Air Yeezy was a completely new design at the time, designed more suited for an artist than an athlete and paved the way for many artist collaborations to come. nowadays”.
These shoes have attracted thousands of glances from sneakerheads and made Kanye West an artist with a hugely successful brand. Since its launch 13 years ago, Yeezy has become one of the most influential brands in the sneakerhead world, After switching from Nike to Adidas and Kanye West has reached $ 1.7 billion in sales only. exclusively in 2020.
In the meantime, the next place Yeezy will land is GAP. Although the details are not clear, there have been rumors that Kanye West and GAP’s YZY will launch in the middle of the year, according to Bloomberg. The line is already on sale through collector Ryan Chang but they will also be on public display from April 16 to April 21 at the Hong Kong Convention and Exhibition Centre, before going on sale.
See also: Kanye West officially becomes a dollar billionaire thanks to the success of Adidas Yeezy
GAP CEO Sonia Syngal said she spoke with West this month and assured analysts that he was “very, very focused” on the new product line. Some details have been revealed, though West has introduced colorful coats and jackets. Gap described the collection as “advanced, modern basics”.
Under the terms of his agreement with GAP, West earned royalties on sales, and his rate increased as the business grew. Plus, he’ll receive stock warrants when the line hits its sales target, with the top set at $700 million. “The entire Gap team is working hard and believes this is a huge potential for us,” said Syngal. For more, check out Authentic shoes for the latest sneaker news.
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