Kendall Jenner secretly created a personal brand during TNYFW?

Kendall Jenner has easily become one of the most iconic streetwear and visuals of the past few years. She’s brought the bomber jacket back, rekindled the popularity of the classic tank top, and has never missed an opportunity to wear a pair of fitted jeans. All in all, her street style has consistently featured highlights — many of which have become defining elements of the It Girl wardrobe. However, this past week, the street style of Kendall Jenner’s New York Fashion Week has taken a new, more mature direction. Based on her outfit choices for fashion shows and appearances, it can be said that Jenner is slowly shaping and launching her personal brand. Here, let’s take a look at the outfit she wore during the most recent fashion week with Storepc.

Jenner’s fashion week outfits showcased her surprising level of style with long dresses and even some simpler models. Her appearance must be said to be more similar to Anna Wintour’s style than that of the Kardashian member. To understand Jenner’s style change, we have to consider the circumstances surrounding her life whether on screen or in everyday life. After all, fashion is always a reflection of emotions and environment. From the beginning, Kendall Jenner has always tried to maintain some distance in personal branding between her and the rest of the famous family members. While Kim Kardashian and Kylie Jenner wear bodysuits, Balenciaga and Barbiecore, Kendall Jenner leans towards loose dresses and soft pants, it can be said that her style is somewhat gentle. Throughout fashion week, Jenner has worn designers such as Khaite, Proenza Schouler, Loewe and Bottega Venetta. These brands are known for their quiet luxury with no flashy logos, just high quality garments (and even higher prices).

This difference sets the boundaries of taste between the two sisters and helps the public visualize Kendall Jenner as a unique version of her. This street style snap of Kendall Jenner arriving at the Khaite show is the perfect example of her wardrobe rebranding. The maxi dress is a timeless choice and showcases a sophisticated pleated design element. Overall, maxi dresses are a practical wardrobe staple and are great for catwalk shows but can easily be worn to the office. It’s simple, classy and not offensive.

In addition to the visual difference, Jenner’s new style preferences could also be a way to signal her growth beyond the shadow of her family and into adulthood. Other members of the Kardashian/Jenner family have been able to demonstrate personal maturity through major life milestones like Kourtney Kardashian’s wedding or Kylie Jenner and Travis Scott’s second baby. In The Kardashians, Kendall Jenner is questioned by her mother about her plans to have children because Kendall Jenner has not openly shared these milestones with the public like the other sisters in the family, so she has to use a method. different to prove one’s own prowess — leaning into a more mature fashion side can do that.

Still keeping the chic theme, Kendall Jenner attended the US Open Championship match (because what could be classier than tennis? Modeling a navy and neutral mix in a v-neck dress Bottega Veneta and woven bags, strappy heels and Polo Ralph Lauren hat for a sporty look Kendall Jenner emulates a “party girl” aesthetic in a fitted black and white Loewe dress for a night out. playing in New York City, she teamed the look with black boots and shimmering silver eyeshadow After strolling through the Proenza Schouler show, she stepped out in a white floral dress by designer, Jenner Complete her mature look with a pair of leather boots and a matching canvas tote bag.

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