After all the events related to racism that happened in the past year, the legendary basketball player Michael Jordan and his own sports shoe brand Jordan Brand have announced that they will donate $100 million over the next 10 years for the community of color to organize and re-educate on racial equality, social justice, and a better approach to education. As MJ himself put it, “Supporting beyond claims is what we’re doing here”.
And to this day, practical actions have completely surpassed words, in the first moves of Jordan Brand’s promise, the Jumpman sports brand has donated up to 1 million USD. for 10 non-profit organizations who have always strived to bring about equality in society.
From NYC’S Hollaback’s social judgment actions to Startup Charlotte’s City Labs encouraging young people of color hoping to become future entrepreneurs, 18 organizations These organizations have all gone through the process of testing the benefits to society in fact from cities across the United States.
“We don’t just want to stand behind these organizations, drawing on the voices of everyone in society, we will continue to carry out this mission, continuing to support nonprofits for many years. going forward, creating better education and information benefits for everyone in the community,” Craig Williams, president of Jordan Brand said in an interview.
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