How sneaker culture rules the world

Sneaker fans waited in line all night in the cold, shouting with joy, discussing every detail of the shoe, its faux snakeskin upper, the colors. Perhaps only at the Rio Carnival, where Catty begins to tease the absurd exaggeration of the new designs that come across as stylistic choices.

Of course not, they’re not people taking a place on the sidewalk or trying to disrupt public order in New York City for no reason, they’re just boys, teens and grown men around the world who have a strong passion for sneakers.

With America’s contribution to the world’s pop culture and street fashion, basketball sneakers are now on a par with T-shirts and jeans, and sneakers can be seen everywhere on the street today.

Today, sneakers have gone from a necessities to a huge industry. In 2012, the Nike brand line of basketball player LeBron James was worth $300 million in North America alone. It seems that the name Jordan still has an image for the time being, and its influence is too great. Every child wants to touch it with his own printed on it. Shoes with idol names, and because of this, sneakers have gradually become an indispensable part of world fashion.

Excerpted from author Ben Osborne’s book Slam Kicks: Basketball Sneakers that changed the game for a comprehensive look at the history of sneakers, Osborne takes readers back to 1917 and the Converse Rubber Shoe Company and the brand Famous hip hop icon, all star line.

In addition to the All Star line of shoes, Osborne introduces two themes that underpin not only his book, but sneakers today. The first was to use a specific name for the shoe, such as the 1921 Chuck Taylor, named after an all-star athlete on the brand’s team, with a signature signature on each shoe.

This job may not be unfamiliar to us today, there are many star brands on the market, but for a pair of sneakers with an athlete’s name, success is built on that star’s popularity, popularity and talent. of. .

From this we can see that there is a direct connection between athletes and their shoe collections. Once brands like AND 1 or Pony were created to associate their names with professional athletes, AND 1 is the name of Vince Carter and has been an icon for many in the game. NBA All-Star Slam Dunk 2000s.

There are a few notable exceptions, though, with the Pro-Keds Royal design, introduced in 1949, long out of the game, with the most famous shoe tied to the athlete’s name. The most famous member, Adidas Abdul-Jabbar, did it in 1971.

In a sense, athletes associate their names with sneakers and other haute couture brands such as Coco Chanel, Louis Vuitton or Air Jordan, the combination of performance and public demand has left its mark on world history. An indelible mark on fashion.

The second factor that makes sneakers successful is the development of technology and communication, as well as changes in the design and production framework. The 1917 Chuck Taylors are still a great design and loved, or like the Air Jordan 1 for example.

If the quality and value of a pair of sneakers are measured by how much we are willing to spend, the sneaker culture of the future will be more developed than today. Stay tuned to Storepc for updates on the latest fashion trends and sneaker info.

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