How Fragment Design Redefines Sneaker Culture

Although Fragment Design, a famous fashion brand from Japan, has never produced an independent product so far, the Lightning logo of the brand is still well-known around the world. Hiroshi Furijawa is the name that has made Fragment what it is today, the genius behind all of the brand’s success, and an impressive list of brand names it’s worked with.

You may already know Fragment’s latest collaboration with Nike and Travis Scott, which features the very famous Air Jordan 1 design, both high-top and low-top versions, plus it’s a highly anticipated and sought-after fashion collection.

But that’s not all, Fragment Design and Hiroshi Furijawa have also collaborated on collections with renowned film brand Pikachu, Italian sports car brand Maserati, Levi, Louis Vuitton, and these are just some of the well-known names on Fragment’s list of collaborations that showcase the brand’s breadth Influence.

Hiroshi Furijawa is often referred to as the “father of street fashion” alongside famous designers of contemporary fashion such as Takashi Murakami or Virgil Abloh. In his 40-year design career, Furikawa received and learned the world’s popular culture from his travels in the 80s, and witnessed the world’s culture. State and New York City at the time.

In 1990, Furijawa founded his own fashion label, GOODENOUGH, and subsequently launched a bag collection in collaboration with Porter Yoshida to enhance the brand’s image. In the late 90s, Furikawa left GOODENOUGH to found Fragment Design, putting collaboration first. He took the Lightning Logo idea from an earlier series called Electric Cottage.

Fragment cooperated with Nike for the first time in 2010, which opened the long-term cooperation between the two brands on many different products. In addition, Fragment is also one of the most well-known fashion brands in China. .

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Travis Scott x fragment x Air Jordan 1 High “Military Blue” Overview