Even nearly 12 years after its release date, the Air Yeezy 1 collection from popular rapper Kanye West and the Nike brand is still a cult legend today. In addition to the already released classic colorways “Blink”, “Zen Gray” and “Net”, these colorways are from the creation of Ye and The Swoosh.
Yeezy brand, from Jay-Z’s impromptu nickname to today’s multi-billion sneaker industry name, on the occasion of Yeezy Day, let’s take a look at what Kanye West’s designer shoes are like success.
In the fall of 2002, Kanye West was the underdog at Roc-A-Fella’s famous Studio Baseline, wearing a pink T-shirt and retro Nike Air Maxs, where the music producer was the standout. In Jay-Z’s “Izzo (HOVA) ),” Beanie Sigel’s “Truth” was a rare success for Yeh at the time.
Kanye West, who sustains the radio and Rap City shows with his passionate songs, had every reason to be proud of his place when he joined Baseline’s beat, however, Ye wasn’t.
Despite the countercultural image of the time, the same background as the music producer, the young Kanye West and the edgy, but still wanted to be known and recognized as a talented rapper who sneaked a clever use of beat tapes around Dame Dash’s Baseline puns and lyrics. Thanks to these efforts, Jay-Z showcased the burgeoning Chicago talent on the red carpet production of “The Bounce” in Timbaland’s “The Blueprint 2,” marking Kanye West’s first in rap Roc-A-Fella Appearance.
Jay-Z’s brilliant introduction to Kanye West sets the stage for the captivating and still-growing Kanye West’s lyrics, something that Kanye haters must love. Over time, Kanye’s Rap technology has gradually improved. In 2004, Kanye’s debut album was The Collegde Dropout.
And thanks to Kanye West’s strong influence in hip-hop culture, sports brands have also begun to notice this strange young man from Chicago. Then, Jay-Z Repped Reebok released the S.Carters version with Kanye’s Dropout Bear logo on the heel.
From individuals to luminaries, Kanye’s production company appealed and lobbied Kanye to make his mark on sneaker design, ultimately helping Kanye get his sneaker line. just me. He also started dreaming of becoming a designer while working on his third album, Graduation, when he released his first Air Yeezy design with Nike.
And at the 2008 Grammy Awards in Los Angeles, West first spoke to the public about the Nike Air Yeezy 1 design as a tribute and tribute to his late mother Donda and when Kanye West took it all. On the stage at Staples Center, the world looked forward to the official release of the 2009 Nike Air Yeezy 1.
After the Nike Air Yeezy 1 appeared on the Glow In The Dark Tour with Grammy’08 that summer, Kanye’s official Silo and Nike Tier Zero accounts had an extremely limited number of the first three colorways. Retail price is $215 in April, May and June.
But that’s not all, in July of the same year, Kanye unexpectedly teamed up with fashion house Louis Vuitton to launch a new design, what’s special here, each color scheme is named after someone close to Ye’s life, such as a hairdresser Ibn Jaspers, his manager Don-C and colleague Mr. Hudson.
In the fall of 2009, Kanye’s sneaker designs were certainly a rising star and a global phenomenon. Fans can’t wait for the next iteration of the Nike Air Yeezy 1 in months and years. It wasn’t until February 2011 that the Nike Air Yeezy 2 first appeared in Kobe Bryant and Robert Rodrigeuz’s shorts, The Black Mamba.
When West later donned the Nike Air Yeezy 2 to performances at Coachella and Paris Fashion Week, the world’s social networks became more active than ever. Then more than a year later, the Nike Air Yeezy 2 “Pure Platinum” and “Black/Solar Red” colorways were officially released.
But then things didn’t go as smoothly as expected. Kanye points out that Nike doesn’t release new designs often and limits its creativity because Nike doesn’t want Rap stars to be the face of the sports brand. After many rumors and jokes, Kanye left Nike with the Yeezy name and joined Adidas in 2013.
Then finally, after years of waiting, during the 2015 NBA All-Star Week, at the same time as New York Fashion Week, Kanye exposed and officially released the Adidas Yeezy Boost 750 design, the company’s first design, with Adidas when collaborating with the male rapper.
The following months of that year, the Yeezy Boost 350 was released, sold out within minutes and received rave reviews. Kanye ended his successful year by posting a taunt against The Swoosh “FACTS” before 2015 ended.
Soon over the next few years, from the Yeezy Boost 700 to the Yeezy BSKTBL, new Yeezy shoe styles continued to be released, garnering rave reviews from Kanye’s family and friends. While these versions of Kanye and Adidas are similar to Nike, the number and design have increased a lot, and the accessibility is better. And now, every August 2nd is marked as a great holiday, Yeezy Day.
Since the rapper started his career at Roc-A-Fella, Kanye West has changed a lot by combining hyperbole with consecutive additions. A billionaire thanks to his Yeezy brand, Kanye West will now be reunited with his host Jay-Z on this year’s Donda album.
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