Alpha Industries Remakes New Balance 574 in Military Color Scheme

No one could have predicted the New Balance 574 would be as successful as 2021. This sneaker has many collaborations with renowned partners such as Jaden Smith, eYe COMME des GARÇONS or Junya Watanabe MAN, The Apartments. And the 574’s design is strong, with different shapes and color schemes. New Balance hopes to bring back their old look and style by partnering with Alpha Industries. Take a look at this military colorway of the New Balance 574 paired with Storepc.

New Balance released their popular 574 in 1988. Originally designed as a technical running shoe for enhanced comfort, the 574 has since remained popular, re-released several times and transformed into an iconic casual design. In 2017, New Balance released a redesigned version, the new balance 574S shoe.

Alpha Industries is a clothing company that sticks to a military-inspired design language, offering low-cut silhouettes in a variety of muted shades. The suede section covers from toe to heel, with “Sedona Seige” painted on the midfoot and forefoot, and the Virginia founder’s logo printed on the heel.

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There’s also a collar and toe box in durable CORDURA® and Charcoal Grey finishes, as well as leather heel overlays and light beige overlays on the tongue. The pads are co-branded and feature an orange background. Alpha Industries’ signature MA-1 bomber jacket is usually lined with a splash of color. Additionally, the shoe packaging has an interchangeable “N” logo.

Parties wishing to transact can do so through New Balance Japan on September 18 for 16,500 yen ($151). Stay tuned to Storepc for updates on the latest fashion trends and sneaker info.

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New Balance introduced a second color scheme on the XC-72.