A new definition of the sneaker resale market

Rihab, a 19-year-old engineering student living in Goa, has an absolute passion for sneakers. Everything from the Air Jordan 1 to the Yeezy Boost can be found on Rihab’s shoe racks. Last year, Rihab explored the huge resale market on Instagram, where he can chat, buy, sell and trade rare sneakers, and now Rihab has hundreds of customers. Clients count on him for advanced custom designs.

Buying rare edition sneakers for yourself on official stores and websites is like a game. You have to be lucky enough to get a seat in the first-come, first-served game, but for now, Rihab is working with bots to give Rihab hundreds of seats during the draw. Visit brands like Nike. “There are many different types of robots in this market,” Rihab said. “In India, people don’t even use robots, they use web extensions like Autofill in schools. In my case, the robots I created can do anything things.” Rihab began to resell the robot to other private retailers like him.

While sneaker collectors have been around since the sneaker’s inception, there has been a surge in the number and presence of resellers. In 2019, an estimated 2,000 people worked in the resale market. Currently, that number has grown to 20,000, including more than 1,000 retailers in India.

CrepDogCrew is a sneaker lover who started developing his own resale platform with a friend in 2019. Kapil uses the StockX resale platform to track his sneakers as the value of his shoes fluctuates. Kapil often uses industry jargon to emphasize the sheer size of the sneaker resale market.

For rare and limited-edition sneakers that are pricey and sell out in minutes, you’ll have to find retailers. A retailer may have what you need, but its value may change at any time, depending on the rarity and limitations of the shoe. CrepDogCrew is one of the leading fashion marketplace resale platforms in India.

Kapil joined the platform while looking for a pair of Yeezys with co-founder Shaurya Kumar. “CrepDog is one of the few companies in Asia that only sells brand new shoes, and we don’t even have insoles,” Kapil said. Currently, the platform has distributed over 300 pairs of shoes in over 130 cities in India alone.

While Kapil only serves domestic customers, there are also some retailers who source their own supplies from abroad. Kayshav, 17, has been in the resale market for 3 years on the Instagram platform. The first pair of shoes he sold was a pair of Yeezy Boost 350 V2s that he bought for himself. “It was sold the day I bought it, just outside the shop, a man offered to pay me an extra 10,000 rupees, and the ham introduced me to the dealer’s WhatsApp group,” said Kayshav, who spends more than 4 hours a day reselling the campaign shoe.

Rhidi, 22, who lives in Ludhiana, started an Instagram page this year with two friends to resell sneakers. After FedX went live, Rhidi bought himself a pair of Yeezy Boost 350 V2 Ash Pearl from Dubai and sold it for Rs 32,000. “One time I waited 6 hours in the morning to buy a UK size 4 women’s limited edition. But I couldn’t afford it, most editions are only available in sizes 6 to 10 for men, but that’s slowly changing, buy women’s shoes Sizing has become easier and a lot of people have entered the resale market,” Rhidi said.

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